As he has shown throughout his highly successful - and often controversial - career, Zlatan Ibrahimovic belongs in the spotlight.
He wants the eyes of the world on him and to know how good he is.
The same goes for United as the glare once permanently fixed on Old Trafford has occasionally been retrained elsewhere during recent seasons.
But the recruitment of the Swede, following hot on the heels of Jose Mourinho's appointment, will do much to wrest it back.
The timing of Zlatan's arrival is more than opportune as United look to regain domestic rule.
With a master motivator at the helm of a squad boasting plenty of established and emerging talent and Ibrahimovic's confidence swelling the collective self belief, the Reds may finally rediscover the aura of invincibility that disappeared with Ferguson's departure.
Everybody has an opinion on Zlatan, nobody more than the man himself.
Asked to describe his unique style of play, the enigmatic Swede simply said: "Zlatan style".
He gives off the impression that he could batter defenders senseless, rabona them into the top corner and sashay off into the Northern Quarter to celebrate.
He has edge and presence aplenty and that is something United have long needed.
The man's egocentricity will irk opponents - and all the better to re-establish the us-against-the-world mentality so prominent under Sir Alex - but it is as well founded as can be.
Never has the famous Old Trafford banner proclaiming United as 'not arrogant, just better' seemed so appropriate.
Is there anything wrong with being both?
A phenomenally skillful player who has won virtually every available honour in the game, Ibrahimovic fits perfectly into the Reds dressing room subculture of lavishly-decorated veterans alongside Wayne Rooney, Michael Carrick, Bastian Schweinsteiger and (on achievement rather than age), Juan Mata.
He will bring a new dimension to the attack, both in experience and ability.
He will co-exist with burgeoning, raw and exciting young talents Anthony Martial and Marcus Rashford who can only benefit from working with a striker of such standing.
While the winning habit is fresh in the collective mind of the FA-Cup winning squad inherited by Mourinho, it is ingrained in Ibrahimovic.
The Swede has finished 13 of his last 15 seasons as a league champions in the Netherlands, Italy, Spain and France.
The man is simply unaccustomed to failure.
He is, however, accustomed to thriving under pressure on the biggest of stages.
He has met the demands of success at Ajax, Juventus, Inter, Barcelona, AC Milan and PSG.
Now he enters English football at the biggest club in the country, a giant looking to end a three-year wait for a domestic league title.
This is going to be fun!